Sony is suffering a loss! — Vice President going to promote reform

Japanese electronics tycoon Sony has been recorded a huge loss continuously in the past three years. Sony is expected to have the annual net loss of 200 billion yen in March this year, it is a huge amount of differences when comparing to the original estimate of 90 billion yen, that is more than doubled.

In order to reverse the situation in the future, sony decided to appointed vice president Kazuo Hirai, the company’s new chief executive to replace Howard Stringer for over six years, it will  definitely implement drastic reforms. In fact, from 2005 to the present, the sony’s stock price has fallen nearly halved. Their business is seized by their competitors continuously (e.g. samsung, apple)  and other negative news always appear in Sony. For example, the playstation network (PSN) was hacked in October last year, and this causes more than 90,000 player’s personal-information vent.

Hirai former vice president, play-station consoles, consumer electronics department heads, is a popular candidate of the new chief executive in the past. He accepted the visit of the Wall Street Journal, and he pointed out that if Sony just rely on the hardware is very difficult to restore the departmental disadvantage, the company must experience starting from the user. In addition, he also plans integrating sony’s entertainment industry with the VAIO, Bravia electronic brand and he also said that they will not quit the television business although there is a long-term loss


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Title of this article: Sony is suffering a loss! — Vice President going to promote reform
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